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PORTFOLIO
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Press Releases and Kits
With so much happening, it's critical to do more simply announcing something; including tools and information translates to higher engagement and action. One of HCPNW's events for 2021's National Healthcare Decisions Day was several productions of the commissioned play "Honoring Choices." To promote the performances, I built a extended electronic press kit for the media and partners which included expanded content and links.
Micro-Videos
Short videos are terrific media for engagement with external partners, internal colleagues, and the general public, As part of HCPNW's community outreach, I produced a variety of 90-second videos explaining different aspects of advance care planning.
Marketing
Marketing pieces can be critical for quick comprehension and action. Designed for clinical partners to co-brand and use when inviting individuals to speak about advance care planning, I developed this brochure with coordinating posters.
Media Relations
Authentic, open, and enthusiastic tends to be my persona in media. Here I'm representing HCPNW on Seniors Matter!, a weekly talk show on Seattle community Rainier Avenue radio.
Peer Reviewed Research
With my involvement with the Comparison of the Outcomes of antibiotic Drugs and Appendectomy (CODA) pragmatic trial, I have co- or collaboratively authored 6 peer reviewed articles. The earliest discussed how to engage patients in research.
Website Content
Keeping content precise and easy to read is key for impactful websites. Acting as lead when HCPNW refreshed its website, I updated the material to be more person-centered and precise. I also developed the newly added learning management system.
Social Media
I appreciate how the different social media platforms engage audiences in different ways. At HCPNW I developed themes, elevated hashtags, and doubled social followers, expanding our reach internationally.
Curriculum and Conferences
With a MEd, I build educational experiences that bring new perspectives and understanding. The HCPNW 2020 conference brought community and medical experts together for greater collaboration in advance care planning.
Presentations
Virtually or in-person, I provide engaging content in a dynamic manner. In this example, I am discussing advance care planning for People's Memorial Association through the Seattle Public Library.
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